Edition- Oct 2001 - Edition

Hello!

Many of our clients have asked us for "low cost" and "effective" solutions to help manage and promote their URL on the World Wide Web.. so we're pleased to announce the launch of our first OCezine! This Bi-Monthly Ezine is designed to provide up to date information when it comes to marketing or managing your e-business. (Please see section 4 for removal instructions)

IN THIS ISSUE:

Get Your Site Listed at the TOP of engines!
How to Select your "Target Keywords"
Building Links
Subscription Info

GET YOUR SITE LISTED AT THE TOP OF ENGINES!

Now that you’ve launched your web site.. how are customers going to find you among the millions of businesses on the web? The common notion that “build it and they will come” does not hold true on the vast Internet landscape. You need to implement an effective site promotion and marketing campaign to help generate meaningful traffic.. Here's a proven technique that can help:

Get your site listed in the INKTOMI search engine database! Inktomi is a database of web pages that MANY search engines use to scan for search results. Engines such as; Iwon, MSN, GoTo, HotBot, AOL, NBCi, Looksmart, CNET, and About.com. Being included in the Inktomi database is IMPERATIVE to any online campaign. The required steps are to; Choose 2-3 keywords or phrases, ensure that you have at least 1 other site linking to yours and then optimize your meta-tags to match. Once this is completed.. you're ready to submit!

WHY is it important that your web site be found at the TOP of engines? The top three reasons are:

Approximately 95% of all Internet users start with a search engine query.

Anyone who comes to your site from a major search engine is 100 times more likely to become a customer because they were specifically looking for your product, goods, or services.

Search engine placement gives you substantially more for your advertising dollar than banners.

SPECIAL OFFER - INKTOMI SUBSCRIPTION

For a limited time only, OCWebsolution.com is offering a special Search Engine Optimization promotion to help get your site listed at the top of the Inktomi engines for only $199! See for yourself how effective this program really is by reviewing some actual results we've achieved for some of our clients - just click on this link to learn more: www.ocwebsolution.com/promotion_seo.html

BUILD LINKS

So, how does your competition get listed at the top? EVERY major search engine uses "link analysis" as part of their ranking system. This helps them determine which sites or pages are good for specific topics. In fact, MOST engines won't even list your site if you don't have at least one other site linking back to yours! You can significantly improve how well your pages do in "link analysis" by building your links.

It's really not an issue of getting as many links as you can from "anywhere". Instead, you'll want to get links from quality web pages that are RELATED to the topics you want to be found in. The logic behind this is that if other websites are linking to you, you must be an authoritative resource for the keywords and information featured on your web pages.

How do you do this? Well, you can start by visiting any major search engines and conduct a search for your target "keywords". Review the Now visit those sites listed at the top and send a "link exchange" request to the site owner. Most site owners are aware of the mutual benefit by reciprocating links and are usually very receptive to requests, however not everyone will respond, especially if they are "competitive" with you. If these sites are ranked at or near the top then it's likely that they are receiving high traffic, exposing your link to new and targeted traffic.

Did you know? You can also add your site to our online directory located at www.OCPages.com.. the listing is FREE and this site receives 1000's of hits each week! Also, if you sign up for our Inktomi Program you'll automatically benefit from 100's of targeted sites linking to your pages and vice versa boosting your Links ten fold! Click here to learn more.. www.ocwebsolution.com/promotion_seo.html

How to Select your "Target Keywords"

Well, how do you think people will search for your web page? The words you imagine them typing into the search box are your target keywords. For example, say you have a page devoted to "antiques clocks". Anytime someone types "antique clocks," you want your page to be in the top ten results. Then those are your target keywords for that page.

Your target keywords should always be at least two or more words long. Usually, too many sites will be relevant for a single word, such as "antiques." This "competition" means your odds of success are lower. Don't waste your time fighting the odds. Pick phrases of two or more words, and you'll have a better shot at success.

SUBSCRIPTION INFORMATION

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