Dec. 2001 Issue

Hello and Happy Holidays!

This Monthly Ezine is dedicated to providing up to date information when it comes to marketing or managing your e-business. (click here for removal instructions)

IN THIS ISSUE:

Increase your profits by marketing to your current customers
Update your Weakest Links!
Building Links
Subscription Info

INCREASE YOUR PROFITS: MARKET TO YOUR EXISTING CUSTOMERS

The results are in! Statistics show that between 30-40% of people who have purchased something from you will buy from you again if you have a similar offering.

To help illustrate the potential of this; Let's say you're offering a product to new customers for $20. Of the 500 customers who purchase this item, nearly half come back and buy a second item at $50 or more. That's $12,500 in new sales! That's just the start... every few months, you could contact ALL of your customers who purchased $50 or more (if you contact them by "email" it would cost you nothing), and get 200 of them to spend an average of $75.. .that's another $15,000 in sales!

Some businesses are even willing to lose money on the first product sale with the intent to sell another product to customers who purchased the first offering. Many marketing professionals believe that this is where the big money can and will be made.

It's been proven that you should keep in contact with your customers every 20 days to help maximize sales.

SPECIAL OFFER - GET LISTED AT THE TOP OF THE SEARCH ENGINES!

OCWebsolution.com offers an effective Search Engine Optimization program to help get your site listed at the top of the search engines. See for yourself how effective this program really is by reviewing some actual results we've achieved for some of our clients - just click on this link to learn more: www.ocwebsolution.com/promotion_premium.html

UPDATING YOUR WEAKEST LINKS

Do you have broken or outdated links on your web pages? If so, you may not be giving your site the attention that it needs. Customers want to find the information they're looking for and if they run into dead ends or "page not found" errors, they may quickly exit your site and will think twice about a return visit. This can undermine all of your hard work and effort in attracting customers to your site in the first place.

You can always "solicit" help from your site visitors by asking them to report any broken link(s) they may find on your pages. Provide an online form or a "support" email address so they can easily and quickly notify you.

It's also a good idea to check the actual content (the web pages) that your site is linking "to". You'll want to make sure that this information is enhancing your site and not leading your visitors to something that may reflect poorly on your business. It's not uncommon for sites to frequently change their information check this frequently and update it whenever necessary.

We recommend that you take the time to check all of your links, as well as any affiliate/ad banners that are placed on your pages.

Did you know? We provide a FREE "Link Checker" service that will evaluate ALL of the links on any URL (web address). This service includes a thorough report on which links need to be updated. Click here to check your site: http://www.ocwebsolution.com/newsletter/linkchecker.htm

NEW DOMAIN NAME "EXTENSIONS" AVAILABLE

It's official! .BIZ is now available and is strictly dedicated to the "business" community. .NAME and .PRO will be coming out soon! Look for our Ezines for detailed information.

Ready to register your new name? Search for; .com, .net, .org, .ws, .info and .biz. Click here :http://www.ocwebsolution.com/domain_registration.html.

ADD YOUR BUSINESS TO OCPAGES!

Did you know? You can add your site to our online directory located at http://www.OCPages.com.. the listing is FREE and this site receives 1000's of hits each week! Also, if you sign up for our Search Engine Ranking program you'll automatically benefit from 100's of targeted sites linking to your pages and vice versa boosting your Links ten fold! Click here to learn more.. http://www.ocwebsolution.com/promotion_premium.html

SUBSCRIPTION INFORMATION

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